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Brace yourself for a very very fake internet

It is the start of a new year so like everyone else we have some input for what we think the future holds.

For us, the future is Deep Fake.

Imagine a future internet littered with AI generated photos of humans who've never existed, except maybe in the form of a doppelganger. If you thought people cat-fishing with decades old photos of themselves was bad, brace yourself for a future where every Instagram model is a certified 10+, without makeup!


Imagine a future where the YouTube video you're watching of a funny attractive cooking show host is all fake, an AI generated amalgamation perhaps enriched by elements of the aura of the real human  puppeteer pulling the strings behind the curtain.


In this future, everything would be fake, the attractive face, the attractive body, the attractive surroundings, the attractive voice,...ie, everything would be fake and since at this point we would be living a full blown inversion, you'll have no way to tell what is fake except to assume everything is fake...what a bummer this internet thing turned out to be!


Your newscaster would be fake, their voice would be fake and of course the news itself would be fake.

Alright alright, is there any way to avert this cyber hellhole of a future? We think there is, we think the solution is a serious effort to build a trust infrastructure for the internet. It would need to be something that has some of the qualities of IRL trust, ie it shouldn't be heavy handed but yet should be effective.

It needs to facilitate the application of both active and passive punitive measures. IRL a passive punitive measure is being able to recognize a jerk and choosing not to deal with them, online that would mean blocking a troll on social media and not worrying about them being able to morph their identity and come back to harass you.

Our solution is a good model for how the trust problem on the internet can be addressed so we are of course optimistic about the future!

Happy New Year!!!

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